The Start-Up Manager in Times of Crisis: Challenges and Solutions for Increasing the Resilience of Companies and Sustainable Reconstruction

The effects of the COVID-19 pandemic, amplified by Russian–Ukrainian military conflict, have had a significant impact on economies and industries around world, with serious implications for activities companies, including start-ups. In this context, paper aims to examine challenges critical issues faced managers start-ups during crises, identify solutions increasing resilience companies moving towards sustainable business reconstruction. Given that there are currently only limited data related long-term economic consequences pandemic start-ups, especially concerning war, we use qualitative research approach explore Romanian start-up managers’ perceptions how difficult context affects their businesses, taking into account economic, social, psychological factors affect management. in times unprecedented crisis recent history highlighted. results response measures can contribute companies’ resilience, helping overcome events, making choices subsequent recovery